As with anything this depends on the scale, the entry cost for the hardware is eye-watering low, at single-digit $/£ per unit cost-wise, and we then charge a license for access to our portal which processes the data for you, in real-time.
All we need to get started, is a power source, and an active Wifi Network for us to join, we have to get data back to us somehow!
An impression in the OOH world means opportunity to see. We customise the configuration of our counts to suit your OOH screens. If you run a 60" loop, with 10@ ads filling that loop, we'll only count the device we're seeing one within the minute, as the device would have only had one opportunity to see the ad! If the device is there for 4 minutes, within the vicinity of the screen, well we're counting 4.... as the device has had 4 opportunities to see the advert.
We believe we have the first custom made affordable accurate way of counting impressions in the OOH market. Made just for the OOH market place, the Jam Box product stemmed from our looking at the OOH market and realising there was a gaping hole in the multi-billion dollar industry, real data and being able to do something with that real data in real time. That's where our mantra came from, Real Data, Real Time. . . Imagine a world where you can tell an advertiser a specific campaign audience count for their campaign. No longer does a Post Campaign Analysis need to feature historical or even modelled data, we want to talk in facts, in real data, and if we can, why not in real time too! We believe its the one thing holding the OOH industry back, and whilst there are places to hide in the advertising market in other media, in OOH you can't. The facts are the facts, and we should be proud of that fact and talk in verified numbers...Its with that passion for space, and the clear gap in the market we started Jammin', and cooked up the Jam Box. But we didn't want to stop with just data collection, you need tools and systems to fully realise the power of data, so we build the Data Jam Desk too, to help you get the most out of your data.
Yes, book a trial and we'll tell you how we've done this! it has taken a lot of work, a lot of encryption, and a lot of testing, but we're 100% confident the product does not breach any privacy laws. We don't even handle personal information with our technique, which has seen over 98% accuracy in testing.